Why Advertise on Yahoo?
If you only depend on Google Ads and overlook Yahoo advertising – then you will miss out on a huge opportunity. You will lose around 30% of your potential market. Yahoo Ads are more effective than other options because Yahoo search ads can efficiently target an audience with high intent.
Gemini ads is a native advertising platform and mobile search ads. Gemini advertising has been considered a worthy marketplace. Yahoo Gemini advertising also allows you to manage tablet ads, so it helps to get more granular.
Available Ad formats on Yahoo Network
There are different types of Yahoo ad formats available to fulfill its customer’s demands.
- Yahoo search ads – It brings a direct audience to your website and gives you the best outcome.
- Display ads – It helps you to target the audience who have already visited your website. Display ads are shown at the top, side, or middle of the content.
- Sponsored ads – It has been considered as a highly visual ad to grab more audience. You can quickly tell your story with sponsored ads for better audience engagement.
- Yahoo mail ads – It is a mailing platform and also has a high click-through rate.
How Much Does Yahoo Advertising Cost?
Yahoo native advertising may vary in price based on the ad format you choose. However, it is comparatively a bit inexpensive. For an average range of businesses, Yahoo native advertising costs around $300 to $700 per month.
How to Create a Yahoo Gemini Ad Campaign?
Step – 1: Go to Yahoo ads manager, but create one if you do not have an account. You can easily create it with your Facebook or Google account.
Step – 2: Now, you have to click on Campaign and then create a campaign.
Step – 3: Then create your ad. But remember, you need to include the following –
- An ad title (50 characters)
- An ad description (150 characters)
- Landing page URL
- Company name (25 characters)
- Display URL
- For text ads – you need a high-quality image with a 1:1 ratio. Yahoo suggests 1073 pixels wide by 715 pixels high for image ads.
Step – 4: After creating your ad, save it.
Step – 5: Now it’s time to set the audience.
Step – 6: Then fix your pricing. After that, start your ad campaign.
Step – 7: Now, you need to fund your account before starting the ad campaign.
Start to Take Benefits of Yahoo Native Ads
Now let’s talk about some significant benefits that you can achieve from the Yahoo ad campaign.
- More engaging audience
- It makes tracking and reporting easier.
- Provides innovative ads and tools
- Cheaper cost
Essential facts to Consider before Buy Yahoo Native Ads
If you make up your mind to use Yahoo advertising solutions, then you need to focus on some crucial factors.
- You need to understand the different types of ad formats. And choose the most suitable one for your website.
- You have to create your budgeting and pricing more concisely and efficiently.
- Develop your powerful landing pages.
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Now it’s Your Turn!
After knowing all the detailed information on Yahoo Native Ads, if you are still unable to grab all the advantages of Yahoo advertising, you will make a huge mistake. So, create your Yahoo ads and grab more audience to your website to level up the sales.